What are the special features that most influence the Brunello di Montalcino price?

To the uninitiated, it may seem "curious" that there are extremely expensive bottles of wine and others with prices even lower than a package of EVO oil.

In fact, there are numerous factors that directly or indirectly affect the final cost of a bottle, and our Brunello is certainly no different!

The differences are significant, both between the bottles produced and between the different vintages, the evaluation of which will surely affect the final price positively or negatively.

Here are what we think are some interesting points on which to develop an in-depth study related to the cost of a bottle of Brunello di Montalcino.

An exclusive production territory

brunello di montalcino wine and bottle price

Some wines more than others feel the influence of a very specific factor, which is that of the territoriality.

The land in which the grapes are grown is the real basis, the foundation of the whole process that will lead to the bottling of the wine.

When we talk about territory we mean. a number of contingent elements:

  • From climate to microclimate;
  • the type of terrain;
  • air, winds, and temperatures at various seasonal stages.

The alternation, or rather the naturally skillful union of the various elements, generates the so-called vocation of the area for a particular wine, which may be greater or lesser depending on the area chosen to grow its grapes.

The area of the municipality of Montalcino is the one deputed to the making of the precious Brunello and only one wine produced in this territory (with 100% Sangiovese grapes, we remind you.) may have the opportunity to bear this important name.

However, we are talking about a vast production area, a 24,000-hectare district that also includes all the neighboring areas equally endowed with great potential in terms of production.

The exclusivity of the area affects the price of Brunello di Montalcino not by accident.

These are. a geographic area that is in some ways strategic, as it is located about 40km from the sea (which provides a good Mediterranean climate and especially breezy) but also not too far from Mount Amiata, which provides some protection against particular weather problems, which indeed are not unique to the area.

The terrain is hilly, so a good temperature range is guaranteed. In addition, the composition of the soil is particularly varied, with some soils predominantly limestone, others with a predominantly clay component, and others alluvial in nature.

A complexity that we go to find at the table, when we go to taste a glass of good Brunello!

Grapes used and yield of Brunello di Montalcino

sommelier pour brunello di montalcino

To properly explain what influences the price of a bottle of Brunello di Montalcino we cannot only talk about the territory, as other characteristics affect the final cost.

Certainly the yield and the grapes used are a good starting point.

The yield per strain of Brunello di Montalcino is low, an element that is certainly not conducive to a very high production (which nevertheless stands at around 9 million bottles per year, a very respectable figure!), but one that makes it clear how great importance is placed on the grapes used and the product to be obtained from them in terms of final quality.

To make a good Brunello only the best bunches are harvested, and the Sangiovese grape variety used is the Sangiovese grosso, which owes its name to the thickness of the skin, where most of the aromas and its polyphenolic charge are concentrated.

In addition to the maceration process that the harvested grapes face, there is also an aging carried out exclusively in oak barrels, in which labels are posted where the origin of the grapes is indicated.

Already these elements can make you understand How the price of Brunello di Montalcino is often influenced by the pursuit of a final product that is not at all trivial, where quality absolutely has to come first.

Aging process and the importance of the time factor

The aging process of a wine is variable, and changes depending on the type of grapes used and the desired outcome.

To make Brunello, the grapes that are harvested go through a fairly long maceration process (about 20-30 days), not to mention Of aging, which is equal to 5 years, before it is allowed to be marketed under the name Brunello di Montalcino, up to 6 years for a bottle of Reserve.

The Brunello winemaking method

The process of creating a wine is called winemaking, and it is an extremely delicate path that begins with the harvest, then the picking of the grapes, and then goes through all the stages of processing that will turn the fruit into wine.

Fixed costs insist on winemaking that cannot be eliminated, regardless of the quantity of bottles produced.

This means that, conversely, the smaller the quantity of wine bottled, the higher the costs that share will be exerted on the final shelf price.

A Brunello di Montalcino, for this reason, has a variable cost depending on the type of winemaking method used.

There are techniques that focus more on quality while others are more yield-oriented. Therefore, it is clear that a quality-oriented winemaking method will have higher costs on the bottle.

Bottling and "branding" Brunello di Montalcino

brunello di montalcino price factors to consider

It may seem trivial to specify, but the packaging/bottle of a wine makes a difference on the final price exercised.

These are sometimes significant investment costs on the part of the manufacturer, generally decided to provide the buyer with a more complete taste experience.

In particular, the bottling of Brunello di Montalcino has its own particularity, in that it is allowed only in Bordeaux-shaped bottles, recognizable by its very pronounced shoulder, which serves to hinder the escape of any deposits.

Along with packaging, it is worth mentioning communication.

The costs of marketing, advertising and, indeed, communication to the public inevitably insist on the final price of the product, even if we are talking about items that are incidental to those that determine the real quality of the bottled wine.

The Montalcino brand is so important internationally that it cannot fail to affect the price of a bottle of Brunello.

But what is the right price for a bottle of Brunello di Montalcino?

wine and corks

All the features we have considered so far can influence the price of a bottle of Brunello di Montalcino if taken as a whole, but still the market can offer bottles with extremely varied prices.

For example, it is not uncommon to find 15-20 euro bottles of Brunello di Montalcino, but honestly we are not convinced that this is an honest price range, even from a value-for-money point of view. Interesting is definitely the range around 40 euros, where you can find some excellent alternatives.

Never more so than in this case, however, does the price increase coincide with the purchase of an even more valuable wine.

In that case, a Brunello di Montalcino price range on the 60-70 euro is optimal to bring home a really very good bottle, but you might also get to spend about 100 euro.

It must be said that, in such cases, the wine you buy will totally repay you for the expense you made because of the very high quality achieved.


Our detailed analysis on the price of Brunello di Montalcino can help you better understand the differences between different bottles and make your decision easier.

If you wish to Expand your knowledge of these excellent wines, perhaps enjoying them in the comfort of your own home, you have found the ideal site.

Montalcino Club is dedicated to the marketing of high quality wines, carefully selected directly in the Montalcino region. In particular, we emphasize the Brunello di Montalcino DOCG, one of the world's most prestigious wines.

Thanks to the collaborations with various wineries in Montalcino, we can offer our customers a wide range of wines from the best wineries in Brunello and throughout Tuscany.

Signing up for the wine club section, you will have the opportunity to discover exclusive and valuable offers.

You will receive at regular intervals of 2 months our selections of Tuscan wines produced in the Montalcino region, specifically designed to introduce you to and appreciate this globally appreciated wine.

If you wish to explore the territory where the famous Brunello comes from, we organize wine tours that will allow you to tasting the best Brunello di Montalcino wines directly at the place of production, offering you a unique experience to immerse yourself in the wonderful, world-renowned land of Montalcino.

For more information, visit our website and do not hesitate to contact us filling out the contact form.